Nationwide Bikers’ Safety Campaign

Since the inception of the BSi, We have coordinated a number of digital campaigns and physical safety campaigns in partnership with…


Look Twice Campaign

The #LookTwice campaign was a digital and physical campaign.


Responsible Rider Campaign

The #ResponsibleRider campaign was a digital (social media) campaign to encourage all bikers / motorcyclist to practice safe riding habits.


Under The Helmet Campaign

The #UnderTheHelmet campaign was a digital (social media) campaign targeted at non-bikers.


Learn more about BikersSafety Initiative


The Bikers Safety Initiative (BSI) was conceived by a group of motorcyclists to create a safe ecosystem for all motorcyclists. This initiative will promote a good image of motorcyclists to the public; educate all classes of road users on the effects of their actions on the road and improve riding conditions for motorcyclists.

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